What the asset has to do
A collective produces something — a character, a story, a world. That output needs an on-chain representation that supports four things at once:
- Proportional ownership of the IP, allocated by the attribution mechanism.
- Governance over what happens to it — licensing terms, treasury, versioning, further issuance.
- Revenue claims against any monetisation, including monetisation of derivative work.
- An incentive surface for bringing in outside help without diluting creative control.
Those last two are in tension with the second, and resolving that tension is most of the design.
Structure
Two token types, one asset
Governance rights and economic rights travel together by default in most designs. Separating them is what makes generous reward compatible with coherent creative direction.
Voting and non-voting
Content tokens are ERC-1155, minted per piece of IP, in two classes sharing one asset.
| Voting | Non-voting | |
|---|---|---|
| Economic rights | Yes — proportional revenue claim | Yes — proportional revenue claim |
| Governance rights | Yes — licensing, treasury, versioning, minting | No |
| Typical holder | Core creators of the work | Fans, bounty contributors, promotional collaborators |
The reason to split is a problem every collective hits. Communities want to reward participation generously, and they want decisions made by the people accountable for the creative work. If reward and control are the same instrument, every act of generosity is a transfer of authority, and collectives respond by being stingy.
Revenue and derivatives
Revenue from any source — licensing, merchandise, advertising, derivative works — accrues to holders proportionally, net of an ecosystem tax:
Derivative agreements route a royalty upstream automatically, so remixed work continues to pay the original:
The ecosystem tax is what connects an individual asset's success to the value of the network as a whole. Without it, the network token is a loyalty point; with it, it is a claim on aggregate economic activity.
The collective's wallet
Each collective gets a smart wallet bound irreversibly to its content token — a token-bound account (ERC-6551), where the account belongs to the asset rather than to a person. Revenue lands there, the collective governs it, and control migrates from the founding lead to the holders over time.
One consequence found late in implementation: these accounts are not upgradeable by design. Making them upgradeable means deviating from the standard, which costs you the audit surface of widely-reviewed public code and composability with future integrations. We stayed compliant and planned account migrations instead of upgrades. I still think that was right, and it cost real work.
Constraint
Why pooling exists
The least obvious part of the architecture, and the one I would most want another designer to take away. Pooling was not an economic optimisation. It was a securities constraint.
The concentration problem
A token whose value derives predominantly from the efforts of a single identifiable entity looks, to a US regulator, like a security. As a working heuristic during design we treated concentration above roughly half of a token's value from one entity as the danger zone, and applied it at every level of the asset cascade — content tokens, pool stakes, network token alike:
For a single piece of IP licensed to one commercial partner under an agreement promising regular future payments, that condition fails immediately. The holder's return depends on one counterparty's ongoing efforts. That is close to the textbook shape of an investment contract.
Diversification as a design response
There are two ways out, and we specified both.
This is why the general pool exists at all, and why a claim on it can become transferable earlier than a claim on one asset. The pooling architecture is a legal mechanism wearing an economic costume.
It has follow-on consequences. If any asset can join any pool, the dominant strategy is to join all of them and maximise expected fee income, which is a spam problem. So allocation was made exclusive — an asset sits in the general pool or its own specialised pool, not both — and entry requires staking the asset rather than passing a governance vote, so admission carries skin in the game rather than relying on discretionary approval that would itself be a centralisation point.
Terminology is part of the design
One durable lesson. Early in the work, counsel had every use of the word "share" removed from all documentation in favour of "stake". Nothing about the mechanism changed. The concern was that the vocabulary a system is described in becomes evidence about what it is.
Naming is not decoration in this domain. It is part of the artefact, and it is cheaper to get right at specification time than after it appears in a whitepaper, a UI, and a year of public communication.